Thursday, September 2 2010
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Amazon Releases “Best of 2009″

Amazon have recently released their “Best of 2009″ top 100 list, as they do every year.  It’s interesting to see this technique at work:

It’s worth looking at this not just as a great opportunity to get some popular Christmas presents (yes, it’s only a few weeks away right now!) instead, look at what Amazon are doing through the filter of your own business.  How can you produce a “top <something> of 2009″ list?  How about a “top blog posts of 2009″?  Or “top products of 2009″?

If you’re an affiliate, look at the products that sold best this year, then do a “top recommended products of 2009″ list.

What else?

Well, how about how about writing a report on the “top <something> of 2009″ and offer it to new subscribers?  This report could be made up of lists of your favourite books (all with affiliate links to Amazon, naturally) your favourite affiliate products and also your top blog posts.  In essence, you’re giving away something of perceived value in exchange for an email address, then funnelling this new subscriber straight back into your sales channel.

Now you know why Santa always says “Ho, Ho, Ho!” :)

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1 Comment to Amazon Releases “Best of 2009″

  1. 5th November, 2009 at 3:02 am | Permalink

    Thanks John.
    Since I am an affiliate of the USA and UK sites and indirectly linked via Canada also,This sounds like a great idea.Not just for books but also for electronics and tools.

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