If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Yesterday, I put the finishing touches to a new Squidoo lens focusing on Search Engine Optimization (SEO). In particular, I’ve reviewed what I believ to be the top 3 products in this area.
Why not take a quick look at http://www.squidoo.com/get-found-seo or have a look at the short intro video that I posted on YouTube:
Every affiliate marketer is constantly looking for the most successful market that gives the biggest paycheck. Sometimes they think it’s a magic formula that is readily available for them. In reality, it’s simpler than that - it’s just good marketing practices that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and are continuing to work in the online affiliate marketing world of today. With these three marketing tips, you’ll be able to increase your sales and survive in the affiliate marketing online.
What are these three tactics?
1. Using unique web pages to promote each separate product you’re marketing. Don’t just lump all of it together simply to save some money on web hosting! It’s far better to have a site focusing on each and every product without a multitude of distractions.
Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials (if possible) from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.
You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make these pages attractive and compelling, and include calls to act on the information. Each headline should attract the readers to read more, and even to contact you. Highlight your special points and your strengths. Think about what makes you different. You need to answer the question “WHY should I buy THIS product?” for your customers. This will help your readers to learn what the page is about and will want to find out more.
2. Offer free reports to your readers. If possible, position them at the very top side of your page so it they simply cannot be missed. Create auto-responder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is usually not closed until the seventh contact with a prospect.
There are only two possible outcomes from your web page: you close a sale, or the prospect leaves the page never to return again! By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they wanted. Be sure that the content is directed toward specific reasons to buy the product, but don’t make it sound like a sales pitch.
Focus on important points, like how your product can make life easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dump messages containing that sort of content into the junk before anyone even gets a chance to read them! Convince those who signed up for your free reports that they will be missing something big if they do not avail themselves of your products and services.
3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back! Write articles for publication in e-zines and e-reports. This way you can locate publications that are focusing on your target customers and your content might just grab their interest.
Try to write a minimum of 2 articles per week, of at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day!
Always remember that only 1 out of 100 people (1%) are likely to buy your product or services. If you can generate as many as 1,000 targeted hits for your website in a day, that means you could make 10 sales based on the average statistic.
These tactics aren’t really very difficult to do, if you think about it. They just requires a little time and an action plan on your part.
Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in a tough business!
Besides, think of the huge paychecks you will be receiving… 
Anyone who’s been around Internet marketing circles for any length of time will be familiar with the concept of outsourcing the day-to-day technical (such as site design, search engine optimisation, etc.) tasks to a more experienced third party. Traditionally, you’ll see people recommending marketplaces like Elance as a great source of skilled people to do this work. However, anyone who’s spent any time using these kind of services will know that it can be very hit and miss in terms of the quality, punctuality and reliability of the work produced. Just look at how many people submit new projects to have “completed” projects fixed….!
The other option is to look at an established outsourcing company which gives increased accountability and usually some form of Service level Agreement (SLA). However, most outsourcing companies (the likes of EDS, Cap Gemini et al.) have been out of reach of all but the big players in the industry.
With this in mind, it made a refreshing change when I came across Mazibo. They are an outsourcing company aimed squarely at the small to medium sized enterprise (SME) which covers the vast majority of Internet marketers. Essentially, they provide easy, affordable offshore recruitment to anyone who’s looking to expand.
Looking at their site (which is very clean and easy to navigate) they are offering the following services:
- Designers - both graphic designers for printer media/logos etc, and web designers
- Flash programmers/designers
- Programmers - covering most common technologies (HTML, PHP, .NET, Flash etc.)
- Support staff - voice and email
- Data entry
- Search Engine Optimisation / Link Building
As far as I can tell, this is a relatively new venture based in Chenai, India, which gives the dual-benefit of a highly skilled (and growing) labour market, as well as relatively low costs of doing business. This all makes for a very attractive proposition for the SME who’s looking for help in the areas on offer. In fact, it seems that the only thing not currently being offered is a ghostwriting service, although I would anticipate that being offered if Mazibo perceive a sufficient demand. What they DO offer, is effectively a team of dedicated employees who are paid only for the work that they do, complete with a comprehensive management structure to enable you to monitor and shape how your team is being utilised and how they’re performing.
The particular focus that most interests me though, is their affiliate program. They offer a generous 30% commission (plus 5% on the second level) for promoting their services for a full 12 months! The “Join as Affiliate” button is currently not taking us to the signup page (which is one of the reasons that I believe they’re quite new) but I’ll be keeping an eye on this as I truly believe that Mazibo will very quickly eclipse Elance in the Internet outsourcing marketplace.
To find out more, please visit http://mazibo.com/ (and tell them “John sent you!”)
I’m sure that you, like me, have been around the Internet for quite some time now. You’ve probably tried all the gimics promoted by the “gurus”, and found that the only people making money was the gurus who were selling the information!
I’ll be the first to admit that I’ve spent way too much money on gimics and training/mentoring over the years, yet I still need to keep my day job to pay the bills!
Well, this time, I’m doing things properly! I’m working to build my rankings organically without spending any money. There are no Google AdWord campaigns promoting my sites - in fact there are no pay-per-click (PPC) campaigns at all! You may have even picked up my EZ-Recommender product via a giveaway event of some description, but none of them cost me a single penny to join!
So how am I doing?
Well, it’s a slower way to build things, but I’m making progress. I have a Google PageRank of 1 on this, my main blog and am starting to see regular traffic to both this site and my EZ-Recommender promotion site:
(EZ-Recommender Promotion) .
Now, there are lots of things that you can do yourself in order to build traffic and ranking. The most basic though, is to start measuring your traffic! A business mentor of mine used to always tell me “you can’t manage what you can’t measure” and he was right! If you don’t already have some sort of traffic analysis software, I would strongly recommend that you look at Google Analytics (http://www.google.com/analytics/). It costs nothing to join and enables you to accurately measure what traffic is visiting your site, and where it came from. Once you have this information, you can really start optimizing your site to improve your stats and ultimately, to make more money!
Anyway, I hope you’ve found this article useful - I sent it out to my mailing list last week and I’m planning to try to send out something along similar lines roughly once a month, so I’d urge you to stay tuned - just in case I come up with a real gem!
In the meantime, if you want to learn more about Search Engine Optimization (SEO), then I can highly recommend “The SEO Mindset” by Brad Callen, which you can get to directly through this link:
The SEO Mindset.
Finally, if you have any questions or topics that you’d like me to cover in future, please use the comments for this topic and I’ll endeavour to answer all questions in my next bulletin.
To your success!
I normally try to avoid posting on a Sunday, but I just stumbled across this promotion that is time sensitive, so I felt I should get the word out ASAP!
I’ve been a fan of Ken Evoy’s various products for many years now, and this is a great offer for you to consider. Look, Ken’s free products outclass much of the information that you pay good money for from other, less reputable sources!
I don’t want to write too much - it’s Sunday and I want to spend the time with my family, so please, do yourself a huge favour and check out http://www.johnlandells.com/Recommends/SiteSellPromo ASAP as I know the offer won’t be there for long!!!
