Best Premium WordPress Themes – Secrets Revealed!

WordPress is now in my opinion the quickest and easiest way for anyone to get a professional looking website up and running.  Even the standard theme that comes with WordPress looks clean and usable, but anyone wanting to really take ownership of the look of their site will be looking to find a new WordPress theme.

Most people start out by looking at the free themes out there and this can be a great way of getting a good looking site up and running quickly.  However, the huge down side with the majority of free themes is that you really don’t get anything for nothing.  In most cases, these themes have links encoded in the footer using encryption technology, which means you have to simply live with them and are hence promoting something for someone else which is beyond your control.  So whilst it doesn’t cost you any money to purchase the theme, you end up paying for it by giving away a link from every page on your site which from an SEO perspective, is not great!

What are the options?

I’ve been working with a number of different premium WordPress themes recently and have come to realise that different themes are best suited to different kinds of sites.  In the rest of this article, I’ll reveal the secrets that I’ve uncovered about which themes are best suited to what styles of WordPress site.


Thesis Theme

The Thesis Theme is a very popular theme that has been promoted by some big name marketers.  In my opinion, it’s probably the most flexible theme currently available for regular WordPress blogs. 

The biggest downside to using Thesis is that you will almost certainly need the services of a designer to take the Thesis framework and turn it into a really high-class, great looking site.  However, once you’ve done this, you’ll not only have that great look – you’ll also have a site that functions really well that is optimised for SEO.

You can get the These theme by clicking this link: Thesis Theme


Genesis Theme

If the thought of relying on a designer is too much of a hassle for you, then check out the Genesis Theme.  In my opinion, the Genesis Theme is just as good as Thesis in terms of SEO, but the framework itself seems a little harder to customise.  However, one of the great things about Genesis is that they offer a large number of pre-built child themes which sit on top of Genesis and provide the look and feel of the site.  They all look great and largely remove the need for you to bring in a designer to create that great look for you.

Obviously, the down side to this is that your site won’t look unique as other sites are also likely to be running the same child theme.

Find out more about the Genesis Theme by clicking this link: Genesis Theme



OptimizePress is a relatively new theme that’s recently emerged as a market leader in its own niche – product launches.  Having built many product sites on WordPress using traditional themes and now having built a few with OptimizePress, I can tell you that the difference is like night and day!  Using traditional methods, forcing WordPress to behave like a regular website for the sales pages etc. can be a real challenge.  Doing the same thing in OptimizePress is simply a matter of filling out the forms!

It’s designed to deliver launch sequences – either for a dated launch or for perpetual, rolling launches – or simply to deliver a traditional squeeze page, sales page, order page funnel.  Add to this tight integration with Aweber along with several of the more well-known membership plugins such as Wishlist Member, or the incredible Digital Access Pass.

If you’re building a WordPress site to deliver any sort of digital product or membership, OptimizePress is the theme to go for.

Find out more about OptimizePress by following this link: OptimizePress


Socrates Theme

For a long time, the Socrates Theme was my preferred theme for all new WordPress sites.  I’ve built all kinds of sites on this platform and have found it to be a great theme with great support from the creators.  The beauty of this theme is that it’s designed to be highly customisable by non-technical users.  This means that it’s great for building content sites or affiliate sites as you can get a great looking site up and running really quickly and easily.  Also, due to the number of customisation options, it’s unlikely that your site will look exactly the same as another Socrates site.

The challenge with Socrates is that all of this flexibility and ease of use comes at a price.  Once you need to go beyond what the administration pages allow you to customise, you’ll need to start diving into complex CSS and PHP code so you’re back to needing outside assistance.

Having said all of this, Socrates is still my theme of choice for all my affiliate sites where I need to get something up quickly and where the content of the site is more important than looking fancy.  It still delivers good looking sites without me having to break out a text editor and my PHP manual!

Find out more here: Socrates Theme


Theme Forest

Sometimes, you really do need that cool looking theme but don’t have the budget to pay a designer.  If you find yourself in that situation then I can highly recommend checking out Theme Forest.  They’re part of the fantastic Envato Marketplace which sells pretty much any sort of creative that you might need online!  I’ve used them when I’ve needed really slick looking themes and found some amazing designs which in my experience, are always of the highest quality.

This is a great place to get amazing looking themes without breaking the bank!

Check them out here: Theme Forest


That’s it for today.  I hope you find my secrets for when to use which premium WordPress themes to be useful and I’d love to get your feedback in the comments below. 🙂

About The Author


John is a Senior Solutions Engineer for a U.S. IT company, specialising in Software Defined IT Infrastructure. He has an extensive background in IT and spends way too much time sitting at his PC's, making videos for himself and other Internet marketers and dreaming of spending more time boating. He's also passionate about Jesus.


  • John (TentBlogger)

    9th August, 2011

    have you checked out ? it’s been rated as a top premium theme as well:

  • John

    9th August, 2011

    Hey John,

    Thanks for the comment. That looks like an awesome theme – I’m surprised I haven’t heard about it already! Would love to have the opportunity to review it…! 🙂

    God bless,

  • Gary Schafer

    11th August, 2011

    Thanks John,

    It’s good to see the fruits of your…. let me rephrase that.
    I just like wordpress stuff and its good that you have addressed
    the plus of these platforms, but what is market price for some of these?

  • John

    11th August, 2011

    Hi Gary,

    Many thanks for the comment! 🙂

    The prices vary from $47 for the cheapest option up to ( I think) $297 for the top end, multi-platform option – obviously, depending on which theme you go for. However, if you’re going for something like Thesis, you may have to factor in the cost of hiring a designer, too.

    Kind regards,

  • John

    16th August, 2011

    Since publishing this post a few days ago, I’ve been inundated with people telling me “you missed this theme and that theme”. I’ve gone through and had a look at a few alternative offerings and whilst I stand by my initial list and will continue to use them myself, there are a few that are worth looking at for ready-made Premium WordPress Themes:

    Elegant Themes

    There are some great looking themes in amongst that look – enjoy browsing! 🙂