Secret Strategies for Information Product Creation

If you’ve spent any amount of time studying Internet Marketing, you’ll know that everyone tells you that the best way to make money is to create your own products.  Sure, you can make money promoting other people’s products (and this is a great way to test a market) but the people who make the big money are always the ones who create a product.

There are all kinds of products that you can create, some of which are probably not ideally suited if you’re relatively new to Internet Marketing (software products, for example).  However, there are more than enough opportunities to create great quality products quickly and easily – even if you’re just starting out.

Let’s take a look at some of these secret strategies:

Interview an Expert

Many people feel very nervous about this, but there’s no reason to be.  Think about it: what makes an expert?  An expert is simply someone who knows a lot about a subject.  It doesn’t mean they’re rich and famous – just experienced!  Maybe you have a friend already who’s an expert on something, or maybe you can find one through a trade association.  Most experts who are approached to be interviewed for their knowledge – especially if it could earn them an additional revenue stream – are more than happy to oblige.

If you decide to take this approach, there are a few things to keep in mind:

  • Do your keyword research first to identify your niche – there’s no point interviewing an expert who no-one wants to listen to!
  • Prepare your questions in advance and share them with your expert.  They may be able to add some insight here.
  • Plan how you’re going to do the interview.  My advice is to use Skype with the excellent Callburner add-on.
  • Agree the financial terms up front.  Either pay the expert an up-front, one-time fee or agree a percentage of sales.

Once you’re recorded it, you have an audio product that you can sell!

Run a Webinar

I love webinars!  The great thing about them is that after you’ve delivered the webinar, you’ve got a product ready to go – assuming you remembered to hit record!

One popular strategy is to charge a fee for the webinar so that you get paid to create the product.  You can position this as a premium product, with the opportunity for a Q&A session at the end of the training.  When you later re-sell the recordings, you can offer them at a slightly lower price on the grounds that they couldn’t attend the live Q&A.  I created a whole course this way recently and chose to not even record the Q&A sessions!

If you want to do this, you’ll need a webinar facility.  I’ve tried most of the services currently available and keep coming back to GotoWebinar as the best.  It’s by no means the cheapest, but it easily beats its next best rival – plus there’s a 30 day trial.  If you’re on a real budget and can keep your audience to under 25, then you could opt for the cut-down GotoMeeting service, which has a few less features, but is a quarter of the price!

Write an eBook

This is the one that strikes fear into the hearts of most people!  Even if they’re aware of ghost-writers, they’re reluctant to take the plunge as they feel that either the costs will be too high ot the quality will be too low.  The easy way around this is to write it yourself!

I can just imagine how many people reading this will be choking on their coffee right now…! 😉

That’s right – I said write it yourself.  The key to being able to do this is to break the end result down into manageable chunks.  Let’s say your goal is to produce a 40 page ebook.  I would agree that this seems daunting, but what if we break it down into 10 chapters?  Coming up with 10 chapters headings isn’t too hard and each chapter only needs to be 4 pages.

We can take this further though.  If we break each chapter down into 4 sub-headings, we suddenly only need to write a page per section.  And what if we come up with 3 or 4 key points per sub-section?  Suddenly, we’re looking at writing a couple of paragraphs on each key point.  How hard does it sound now?  Seriously, if you write a couple of decent paragraphs on each point that you come up with, you’ll almost certainly end up with way more than 40 pages once you’ve finished the book!

If you take the time up front to plan out your book before you sit down to write the sections, then just take 5-10 minutes per section, you could have your complete ebook written within a week!  It really is that easy!

With all of these ideas, the real key is to take action.  You must accept that no-one else is going to put any effort in to make you rich – in spite of some of the sales letters that you see online!  The effort MUST come from you, but it doesn’t need to be unreasonably hard.  Simply pick the approach that appeals to you then shut out all distractions until your product’s ready.  Then come back here and tell us in the comment where people can find your newly created product! 🙂





About The Author


John is a Senior Solutions Engineer for a U.S. IT company, specialising in Software Defined IT Infrastructure. He has an extensive background in IT and spends way too much time sitting at his PC's, making videos for himself and other Internet marketers and dreaming of spending more time boating. He's also passionate about Jesus.

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