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I’ve been interested for some time in the work produced by Brad Callen. Brad is a genius in SEO - Search Engine Optimization - and has proved this time and time again with not only his own success, but also through his mentoring of others.
With this in mind, I was thrilled to learn that Brad had condensed his wealth of knowledge into a new e-book - “The SEO Mindset“. I recently purchased this product and wanted to share with you some of the amazing things that are covered in the book:
- The SEO Mindset - What SEO is, and what it isn’t and what it takes to think like an SEO pro.
- Understanding Search Engines - This is fundamental - and it’s also the place that many e-books stop!
- Search Engine Ranking Factors - This is also fundamental, and the e-books that continue on from the previous point typically finish on this!
- Your SEO Master Plan - This teaches you Brad’s optimum strategy for planning the long term success of your sites
- Setting Goals - I know, I know - I’ve also become very jaded to chapters like this, but Brad approaches this in such a fresh and interesting manner that it becomes crystal clear why this is key to your website’s success.
- Keyword Research - This should be a basic skill for all Internet marketers, but I’m willing to bet that few of us approach this topic as effectively as Brad!
- Competitive Analysis
- Keywords and Site Content
- On-Page SEO
- Site Architecture
- Link Building Basics
- Site Launch Links
- Link Sources
- etc…..
As you can see, the list of topics just goes on and on!
In my own mind, I have no doubt that this e-book will revolutionize how I approach my web businesses from now on! I can’t recommend this product highly enough, but don’t take my word for it. Go to Brad’s site at http://www.johnlandells.com/Recommends/SEO_Mindset/ and listen to the amazing testimonials that he’s already collected, then make up your own mind.
You won’t be disappointed! 
January 21st, 2008 at 3:42 pm
Hello, John. Thanks for the link, just keep in touch, OK?:)
November 18th, 2008 at 8:06 pm
I like Brad Callen. He is one of my favorite SEO guru. He taught me a lot about SEO.