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Over the last 12 months, I’ve been focusing more and more of my effort on understanding SEO. Much of what I learned came from people who have figured things out over a period of many years by trial and error. Well, now Google have released their own Search Engine Optimization Starter Guide which thankfully confirms much of what I’d learned! What’s interesting though, is that whilst I can provide you with a link directly to the PDF itself (which I have above) I can find no reference to it on any of the regular Google pages! What I did find though, is phenomenal…..